Use Your Name to Its Full Advantage
- Marina Shearer
- Apr 20
- 3 min read
In many families, it’s a rite of passage to be given a nickname. Sometimes it's sweet, like Bubba, or Lulu. Sometimes it’s a variation of your real name—Maddy for Madeleine, Mikey for Michael, or Jojo for Josephine. These nicknames are often steeped in love, history, and familiarity. They tell stories of childhoods, inside jokes, and people who’ve known us since we were very young.
But what happens when your nickname becomes your primary identity? What if it’s the name you instinctively write on your CV, the name you introduce yourself with at professional events, or the name you sign on official emails? It might be time to pause and ask: Are you using your name to its full advantage?
The Power of a Name
Your given name is more than a label—it’s often the first impression someone will have of you. It's the name on your birth certificate, your academic achievements, your professional qualifications. It carries weight. And in many cases, it signals that you've stepped into adulthood.
For instance, consider the difference between “Bethy” and “Elizabeth.” Or “Kev” and “Kevin.” The former might sound fun, familiar, and approachable—but the latter commands a little more respect. It suggests someone who’s stepped into their grown-up shoes and is ready to be taken seriously.
Jessie was known by her family as Jess, a name that felt friendly and informal. But when she applied for a leadership position, she submitted her CV as Jessica Harding. Suddenly, recruiters and interviewers responded differently. She was seen not just as “a great team member” but as “a serious contender.” Same person. Different name. Huge shift in perception.
Tommy, a high school coach, was always “Coach Tommy” until he began consulting for corporate wellness programmes. Switching to Thomas Reed on his proposals and contracts gave him the edge he needed to be seen as a professional rather than just “the sporty guy.”
These shifts aren’t about being fake. They’re about being intentional with the version of yourself you present to the world.
Reclaiming Your "Power Name"
There’s absolutely a place for nicknames. They belong in warm, familiar spaces—at home, among old friends, in text threads with your siblings. But in the professional world, leading with your proper name helps others see you as capable, confident, and adult. It’s a small tweak that can have a surprisingly big impact.
So, if you’ve spent years as “Chrissy,” maybe it’s time to reintroduce yourself as Christina. If you’re used to going by “Nate,” ask yourself whether Nathaniel could open a few more doors.
Using your full name doesn’t mean you’re turning your back on who you were—it means you’re stepping more fully into who you are becoming.
Is the name I'm using aligned with where I want to go professionally?
Am I choosing familiarity over formality in situations where credibility matters?
Have I outgrown my nickname, but haven’t yet claimed my “grown-up” name?
There’s no shame in a nickname—it’s part of your story. But when it comes to your career, it might be time to lead with the name that says: I’m here, I’m ready, and I take myself seriously.

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DIRECTOR PROFILE Coaching Ltd
BSc.psychology
Diploma Professional Coaching
Certified Practitioner and Accreditation Coach Extended DISC ®
Blanchard Aotearoa NZ Affiliate
Marina Shearer is a seasoned leader, educator, and innovator with over 30 years of experience across various industries in New Zealand. Holding a Bachelor of Science in Psychology from the University of Canterbury and a Diploma in Professional Coaching from the Southern Institute of Technology, she has dedicated her career to empowering others. As the Director and Extended DISC Master Trainer at Profile Coaching NZ, Marina specialises in certifying coaches and HR professionals, enhancing their ability to understand and develop talent effectively. Her passion for teaching and commitment to personal growth have made her a respected figure in the coaching community.
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