The Neuroscience of Presenting 2 - From Attention to Action

In The Neuroscience of Presenting, Eugene Moreau explored how the brain responds to a presentation. In this practical follow-on session, he shows you how to design your presentation around that response.

This is not more neuroscience theory. It is about application. You will learn how to create the moments that help an audience understand your message,

remember what matters and act on what they have heard.

What you will learn

Eugene will guide you through five essential audience states:

 Prime: Open in a way that prepares the brain to listen.

 Direct: Guide attention towards what matters most.

 Encode: Make your central ideas easier to remember.

 Trust: Strengthen credibility without overwhelming the audience.

 Act: Make the decision and next step unmistakably clear.

You will also discover why a clear presentation can still fail to create movement, and how to design a more deliberate audience journey from the opening moment to the final call to action.

This webinar is for you if:

 Your presentations are informative but do not always lead to action.

 Your audience appears engaged but remembers very little afterwards.

 You struggle to decide what to include, emphasise or remove.

 You want your message to feel clearer, more credible and more memorable.

 You need people to make a decision, support an idea or take a specific next step.

You do not need to have attended the first webinar. This session stands on its own while building naturally on the principles introduced in Part 1.

About Eugene Moreau

Eugene Moreau is a New Zealand-based Presentation Strategist and Certified Master Coach with more than 30 years of experience helping business leaders, professionals and organisations communicate when the stakes are high. He is the creator of the 13 Box Presentation System™ and the author of The Neuroscience of Presenting. His work brings together presentation strategy, storytelling and the science of how people listen, process information, remember and decide. If you want to move beyond simply delivering information and begin designing presentations that lead people towards action, this webinar is for you. Register now for The Neuroscience of Presenting 2: From Attention to Action.