LinkedIn North Star Blueprint

Part 1: The Linkedin North Star Blueprint & The Visibility Gap

Strategy, Clarity, and The Problem with "Generic" AI "Most people treat AI like Google."

Without structure, tone control, or iteration, you get "surface-level fluff" that fails to build a brand. Furthermore, 60% of ChatGPT users are prompting it wrong, leading to generic results that sound like everyone else. In today's digital world, it’s not just about who you know, it's about who finds you. If you aren't using the right keywords, your "About" section is invisible to potential collaborators.

You might be the best trainer in the room, but on LinkedIn, you are invisible. The North Star Solution: ● Define Your Lane: Program a Storytelling Wizard to be me! We start by configuring ChatGPT to identify your top 3 strengths based on your resume. ● Target the Right People: Using Gen AI to research 5 specific audience personas so your "North Star" points directly at the people who can hire you.

Goal: Participants stop guessing and define their "North Star"; the intersection of their top strengths and their ideal client’s needs.

Part 2: The Searchable Brand Engine

The Searchable Brand Engine Focus: SEO, Keywords, and Profile Optimization ● The "Resume" Trap: Most people write their Experience section like a resume, but it needs to be written like a portfolio to rank in search engines. Recruiters search for "problems solved," not job descriptions. ● Finding the "Treasure Chest": We will use Google Suggest and LinkedIn search terms to find the exact keywords your audience is typing right now. The Great AI Rewrite for Enhanced Searchability: ● The "About" Section: Using your North Star personas to configure the "About" section so it speaks your audience's lingo. ● The Experience Section: Using the AI Wizard to rewrite your history using "Keyword Weaving" and a "Client/Project-based" format. ● Optimizing the Gaps: How to turn career breaks into strengths with measurable achievements. Goal: Participants transform their passive profile into an active, searchable landing page that works even when they are offline.

Part 3: Scripted for Success – AI Outreach Focus: Cold Outreach, Connection Scripts, and Tone ● The "Textbook" Problem: Without feeding AI the right tone and positioning, your messages sound like a textbook, not a trainer with authority. ● Building the "Storytelling Wizard": We set up your personalized LinkedIn AI Storytelling Wizard. This isn't just for posts; it’s for direct communication. ● The 1-Minute Pitch: ○ We take the "1-minute elevator pitch" concept and convert it into a Cold Outreach Script. ○ The Scripting Formula: Using your "Top 3 Strengths" and "Audience Persona" to generate high-conversion connection requests and DMs that don't feel "salesy." Goal: Participants leave with a repeatable AI system that allows them to generate authentic, high-value outreach scripts in seconds. Part 4: Wrap Up & Immediate Action (1:45 – 2:00) ● Tracking Genius: Why you are wasting your best ideas by not tracking them. Introduction to capturing ideas via WhatsApp/Notes for your next outreach or post. ● Final Q&A: Troubleshooting specific "North Star" blocks.