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About Marina
BSc. Psychology
Diploma Professional Coaching
Master Trainer HR Profiling Australasia
Director PROFILE Coaching Ltd
Marina Shearer brings over 30 years of expertise in training, facilitation, and coaching, with a deep focus on psychometric profiling. As a Master Trainer for the past decade, she has guided leaders, coaches, and practitioners to develop the skills and insight needed to create meaningful change.
Marina founded RHODODirect, New Zealand’s largest online rhododendron nursery, which she successfully sold in 2019, and in 2019 founded Thrive For Life, a coaching program for teenagers that was acquired by a Christchurch Coach in 2025.
She has also facilitated professional development across diverse sectors, including 15 years with the New Zealand Institute of Management, five years with the Mental Health Education & Resource Centre, and five years supporting call centre training and development at CLEAR Communications.
As Director of PROFILE Coaching Ltd, Marina leads coach development initiatives with clarity, warmth, and a commitment to empowering individuals and organisations to realise their potential.
Based in Canterbury, New Zealand, she is recognised for delivering practical impact and high standards of excellence in every engagement.
Marina is the Master Trainer for Drawmetrics and an Executive coach for AttituX.
"I recently completed the Drawmetrics Assessment profile. It was completely different from any profiling tool I have experienced, and I felt that the report provided in the debrief was exceptionally accurate in describing me in both a professional and a personal setting. It highlighted my strengths as well as areas that I could explore for improving my interpersonal skills and relationships. There was a level of depth in the report that allowed me to reflect and ask further questions around any potential blindspots I might have, as well as identifying possible areas for professional development.
Lastly, I loved that the instrument was based on rough sketching and didn’t rely on my vocabulary or nuanced understanding of descriptive words, making it applicable where language or neurodiversity may impact the accuracy of more traditional profiling tools."
Dave Cordery - Blanchard Aotearoa New Zealand.
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